Patient Care Coordinator/Office Manager
Laura-Beth’s friendly, smiling face and warm welcome are usually the first experiences that pa-tients have with our practice. We are fortunate to have a committed, caring professional on our team who strives to get to know each patient as an individual. In addition to coordinating surgeries and diagnostic testing, she obtains insurance authorizations, educates patients on eligibility and benefits information, and provides any pre- or post-op information. Laura-Beth directs all aspects of the Skin Care Department. She oversees scheduling, patient flow, treatment options, home-care retail, and everything in between — from your initial consultation to your customized care contract. In her role as Office Manager, Laura-Beth also ensures the practice is in compliance with HIPAA regulations and finds innovative ways to support our sustainability initiatives.
Always a generous welcome and a continuous guide, Laura-Beth is your true Concierge in both the Clinical and Skin Care Departments. Her expertise and experience are incomparable, and she takes great pride in creating the most personalized treatment plan for you. Her favorite Skin Care products are SkinCeuticals Toner (she admits she doesn’t always wash her face on a daily basis) and the Blemish & Age Serum to keep her skin soft and youthful! She recommends a combina-tion of Botox & Dysport for a natural youthful appearance at the forehead, brows and around the eyes. Her favorite facial treatment is the Pico Laser Facial, as it has shown great improvement in her acne and acne scarring. Her door is always open for recommendations based on your particular needs and concerns, without hesitation.
A graduate of Matoaca High School, Laura-Beth studied project management at John Tyler Community College. Her prior experience in the health care field includes reception, billing and serving as a Concierge with HCA Hospitals. Laura Beth has worked alongside Dr. Travis Shaw for over 8 years, and has lead the Practice in achieving subsequent “Best of Richmond” recognition. Away from the office, she is the proud mother of two who enjoys time with her family and boating at the lake.
Front Desk Coordinator/Esthetician
Esthetician/ Laser Specialist
Ashley began her career in aesthetics here in 2011, and has been an integral part of the team at Travis Shaw MD since 2016 as not only a Skin Care Specialist, but Laser Specialist as well. She has perfected the art of Tattoo reduction and removal with her extensive training and experience as a Laser Technician, and has broadened her skin care portfolio to include SculpSure Body Contouring Treatments, Laser Hair Removal, Pico-Facials, IPL and Assisting Dr. Travis Shaw with more complex cosmetic procedures.
Ashley is a talented artist in not only skin and body care, but also in photography and graphic design. Shooting for both Wedding Events and Real Estate, Ashley prides herself on her attention to detail and capturing the most rewarding moments on film and in print. She demonstrates her artistic flair and media focus with much of the Social Media Buzz for Travis Shaw MD, Check us out on Facebook and Instagram #skincarebyshaw #travisshawmd @travisshawmd
While she is passionate about Skin Care, Ashley also enjoys traveling and spending time on the water when not busy with her Photography Business. She prepares for her days in the sun by using SkinCeuticals CE Ferulic & Physical Fusion UV Defense, to both prevent and protect against sun exposure and the aging process. Her daily Go-To Products are SkinCeuticals Advanced Pigment Corrector to reduce hyperpigmentation, and Resveratrol to combat & prevent aging. Feel free to stop by and Ashley will create a customized Skin-Care regime for your specific concerns and skin type.
Franki began her career in aesthetics here in Richmond, VA in 2011 . Franki’s advanced training in skin care combined with her experience as a master esthetician and laser special-ist, and a Day Spa owner, provided her with the foundation to transition into medical aes-thetics. She is excited to be part of the team at Dr. Shaw’s practice, and since 2016 has been an integral part of the Skin Care Program, utilizing new technologies and products to create the most well-rounded approach to overall skin health.
Franki is most passionate about problematic skincare such as acne, rosacea, melasma and sun damaged skin. She enjoys sharing the most up-to-date skincare products and procedures with her patients and creating a customized treatment to meet their specific skincare needs. Since joining the practice, Franki continues to attend clinical seminars for certifica-tions in laser treatments, skin rejuvenation and continued product education. In her spare time, she enjoys time with her two children and their dog (a Boxer), as well as volunteering with her women’s club, the food bank and at Lucy Corr Nursing Home.